For Software Founders
You’re busy building the product. Your pipeline still needs attention.
Steddi is for founder-led software companies already running discovery calls, demos, trials or proposals, but still managing the process manually. We build the systems that keep your pipeline moving while you stay focused on building the product.
Steddi builds the systems the keep pipelines moving for founder-led software companies running their go-to-market strategy manually.
Trusted by growing businesses across the UK
Trusted by growing businesses across the UK
Trusted by growing businesses across the UK
Sound familiar?
The pipeline doesn't die. It just goes quiet while you're doing everything else.
The pipeline doesn't die.
It just goes quiet while you're doing everything else.
Prospects lose momentum while you're heads-down building.
A great call. A promising demo. Then two weeks disappear while you're shipping. By the time you resurface, the opportunity has moved on.
Prospects lose momentum while you're heads-down building.
A great call. A promising demo. Then two weeks disappear while you're shipping. By the time you resurface, the opportunity has moved on.
You don't know where things stand unless you dig for it.
Which trials haven't converted? Which proposals are still live? If you have to check five different places to find out, your pipeline isn't under control.
You don't know where things stand unless you dig for it.
Which trials haven't converted? Which proposals are still live? If you have to check five different places to find out, your pipeline isn't under control.
Everything still comes through you.
Every follow-up. Every calendar booking. Every reminder. If the business slows down when you stop, you don't have a sales problem. You have a systems problem.
Everything still comes through you.
Every follow-up. Every calendar booking. Every reminder. If the business slows down when you stop, you don't have a sales problem. You have a systems problem.
Prospects lose momentum while you're heads-down building.
A great call. A promising demo. Then two weeks disappear while you're shipping. By the time you resurface, the opportunity has moved on.
You don't know where things stand unless you dig for it.
Which trials haven't converted? Which proposals are still live? If you have to check five different places to find out, your pipeline isn't under control.
Everything still comes through you.
Every follow-up. Every calendar booking. Every reminder. If the business slows down when you stop, you don't have a sales problem. You have a systems problem.
The Root Cause
You don't need another tool. You need a better system.
Most founders solve today's problem by buying another tool or hiring another person. It helps for a while. Then the business becomes even harder to hold together because nothing underneath has changed.
What founders usually try
A CRM. A sales hire. More tools stitched together with good intentions.
What founders usually try
A CRM. A sales hire. More tools stitched together with good intentions.
What founders usually try
A CRM. A sales hire. More tools stitched together with good intentions.
Why it doesn't last
Every new tool fixes one problem. Nobody fixes how the business actually runs.
Why it doesn't last
Every new tool fixes one problem. Nobody fixes how the business actually runs.
Why it doesn't last
Every new tool fixes one problem. Nobody fixes how the business actually runs.
What changes things
One joined-up system built around how you find, sell to and onboard customers.
What changes things
One joined-up system built around how you find, sell to and onboard customers.
What changes things
One joined-up system built around how you find, sell to and onboard customers.
The solution
Steddi builds the systems that keeps your pipeline moving while you're building the product.
Your pipeline keeps moving while you're building.
Prospects get followed up, demos get booked and proposals get chased. Nothing goes quiet because you were deep in a sprint.
Your pipeline keeps moving while you're building.
Prospects get followed up, demos get booked and proposals get chased. Nothing goes quiet because you were deep in a sprint.
Your pipeline keeps moving while you're building.
Prospects get followed up, demos get booked and proposals get chased. Nothing goes quiet because you were deep in a sprint.
You always know what's happening.
See every opportunity, every trial and every next step in one place. No digging through inboxes or spreadsheets to work it out.
You always know what's happening.
See every opportunity, every trial and every next step in one place. No digging through inboxes or spreadsheets to work it out.
You always know what's happening.
See every opportunity, every trial and every next step in one place. No digging through inboxes or spreadsheets to work it out.
The business stops relying on you.
Sales, onboarding and customer communication follow the same process every time, whether you're involved or not.
The business stops relying on you.
Sales, onboarding and customer communication follow the same process every time, whether you're involved or not.
The business stops relying on you.
Sales, onboarding and customer communication follow the same process every time, whether you're involved or not.
Two weeks heads-down. Pipeline still moving.
Spend two weeks shipping product without worrying that every opportunity is waiting for you to come back.
Two weeks heads-down. Pipeline still moving.
Spend two weeks shipping product without worrying that every opportunity is waiting for you to come back.
Two weeks heads-down. Pipeline still moving.
Spend two weeks shipping product without worrying that every opportunity is waiting for you to come back.
What the system does
Everything that should be running around your product - running without anyone holding it together manually.
See every opportunity in one place.
Track every lead, trial, proposal and customer without switching between tools or wondering what needs to happen next.
See every opportunity in one place.
Track every lead, trial, proposal and customer without switching between tools or wondering what needs to happen next.
See every opportunity in one place.
Track every lead, trial, proposal and customer without switching between tools or wondering what needs to happen next.
Follow up automatically.
Prospects don't go quiet because someone forgot to reply. The right follow-up happens at the right time, every time.
Follow up automatically.
Prospects don't go quiet because someone forgot to reply. The right follow-up happens at the right time, every time.
Follow up automatically.
Prospects don't go quiet because someone forgot to reply. The right follow-up happens at the right time, every time.
Convert and onboard effortlessly.
Guide every new trial or customer through a consistent journey so no opportunity depends on who happened to be available that day.
Convert and onboard effortlessly.
Guide every new trial or customer through a consistent journey so no opportunity depends on who happened to be available that day.
Convert and onboard effortlessly.
Guide every new trial or customer through a consistent journey so no opportunity depends on who happened to be available that day.
Keep leads warm.
Leads who aren't ready yet don't get forgotten. They stay warm through structured sequences until the timing is right.
Keep leads warm.
Leads who aren't ready yet don't get forgotten. They stay warm through structured sequences until the timing is right.
Keep leads warm.
Leads who aren't ready yet don't get forgotten. They stay warm through structured sequences until the timing is right.
Know what's working.
See conversion rates, pipeline health and sales performance without building reports or updating spreadsheets.
Know what's working.
See conversion rates, pipeline health and sales performance without building reports or updating spreadsheets.
Know what's working.
See conversion rates, pipeline health and sales performance without building reports or updating spreadsheets.
Scale beyond the founder.
Create repeatable systems your team can follow as you grow, instead of rebuilding processes every time you hire someone.
Scale beyond the founder.
Create repeatable systems your team can follow as you grow, instead of rebuilding processes every time you hire someone.
Scale beyond the founder.
Create repeatable systems your team can follow as you grow, instead of rebuilding processes every time you hire someone.
How it works
Five steps. Then things start to feel a lot steadier.
01
We find where things are getting missed.
We look at how someone goes from first finding you to becoming a customer. Where do people go quiet? What are you chasing manually? What only happens because you remembered?
01
We find where things are getting missed.
We look at how someone goes from first finding you to becoming a customer. Where do people go quiet? What are you chasing manually? What only happens because you remembered?
01
We find where things are getting missed.
We look at how someone goes from first finding you to becoming a customer. Where do people go quiet? What are you chasing manually? What only happens because you remembered?
02
We map out a better way to run it.
We redesign the journey, step by step, and show you what we think should happen. You'll see the system before we start building it.
02
We map out a better way to run it.
We redesign the journey, step by step, and show you what we think should happen. You'll see the system before we start building it.
02
We map out a better way to run it.
We redesign the journey, step by step, and show you what we think should happen. You'll see the system before we start building it.
03
Then we build it for you.
CRM, pipelines, automations, forms, calendars, follow-up and reporting. We put the pieces together around how your business actually works.
03
Then we build it for you.
CRM, pipelines, automations, forms, calendars, follow-up and reporting. We put the pieces together around how your business actually works.
03
Then we build it for you.
CRM, pipelines, automations, forms, calendars, follow-up and reporting. We put the pieces together around how your business actually works.
04
We get it live and get your team using it.
We set everything up, move across what we need, connect your tools and show your team how it works. No handing over a login and leaving you to figure it out.
04
We get it live and get your team using it.
We set everything up, move across what we need, connect your tools and show your team how it works. No handing over a login and leaving you to figure it out.
04
We get it live and get your team using it.
We set everything up, move across what we need, connect your tools and show your team how it works. No handing over a login and leaving you to figure it out.
05
We work with you to make it better.
Once it's running, we support it, watch what's happening and improve the system as your business changes.
05
We work with you to make it better.
Once it's running, we support it, watch what's happening and improve the system as your business changes.
05
We work with you to make it better.
Once it's running, we support it, watch what's happening and improve the system as your business changes.
What software founders say
What changes with Steddi’s help.
Cybersecurity Software
"As an early-stage founder, you're constantly switching between building the product and trying to win customers. Steddi put a proper sales pipeline and follow-up process in place, so opportunities kept moving even when the team was focused elsewhere. It meant we could concentrate on building without worrying that leads were being forgotten."
Martyn Gill
Founder, Pokkit
Online Therapist & Coach
"Most of my leads came from word of mouth and social media, but I wasn't always great at following them up. Steddi built a proper journey from enquiry through to onboarding, with reminders and follow-up happening automatically. Now every lead gets the same experience and far fewer people slip through the cracks."
Sarah Walters
Founder, Sarah Walters Coaching
Software Development Agency
"Before Steddi, every project ended up with a slightly different process. They built us one system for enquiries, project delivery and follow-up, so everyone now works the same way. Things move much more smoothly and far less relies on someone remembering what needs to happen next."
Obi Newman
Founder, Launchpad Labs
Self-Employed Carpenter
"I spend most of my day on site, so getting back to enquiries and chasing quotes often happened late at night. Steddi set up missed-call responses, automated quote follow-up and one place to track every enquiry. Now customers hear from us straight away, I know exactly what's outstanding, and I get my evenings back."
Ben Carter
Owner, Carter & Grain
Self-Employed Builder
"The work was never the problem. Keeping on top of enquiries, quotes and customer communication was. Steddi connected everything into one simple system, so every enquiry follows the same process. The business feels far more organised and customers always know what happens next."
James Roberts
Owner, Roberts Construction
Cybersecurity Software
"As an early-stage founder, you're constantly switching between building the product and trying to win customers. Steddi put a proper sales pipeline and follow-up process in place, so opportunities kept moving even when the team was focused elsewhere. It meant we could concentrate on building without worrying that leads were being forgotten."
Martyn Gill
Founder, Pokkit
Online Therapist & Coach
"Most of my leads came from word of mouth and social media, but I wasn't always great at following them up. Steddi built a proper journey from enquiry through to onboarding, with reminders and follow-up happening automatically. Now every lead gets the same experience and far fewer people slip through the cracks."
Sarah Walters
Founder, Sarah Walters Coaching
Software Development Agency
"Before Steddi, every project ended up with a slightly different process. They built us one system for enquiries, project delivery and follow-up, so everyone now works the same way. Things move much more smoothly and far less relies on someone remembering what needs to happen next."
Obi Newman
Founder, Launchpad Labs
Self-Employed Carpenter
"I spend most of my day on site, so getting back to enquiries and chasing quotes often happened late at night. Steddi set up missed-call responses, automated quote follow-up and one place to track every enquiry. Now customers hear from us straight away, I know exactly what's outstanding, and I get my evenings back."
Ben Carter
Owner, Carter & Grain
Self-Employed Builder
"The work was never the problem. Keeping on top of enquiries, quotes and customer communication was. Steddi connected everything into one simple system, so every enquiry follows the same process. The business feels far more organised and customers always know what happens next."
James Roberts
Owner, Roberts Construction
Ready when you are
You keep building your product. We'll keep moving your pipeline.
You keep building your product. We'll keep moving your pipeline.
Book a free call and we'll look at how your sales process works today, where opportunities are getting stuck, and what we'd build to fix it. No pitch. Just practical advice.
30 minutes. No obligation.
FAQ